Tag Archives: ISF

Rob Dyrdek

Circa 2014, Rob Dyrdek is much more than just a skateboarder who took a gamble in 1993 to move to Los Angeles and live on a thousand dollars a month from his sponsor, Alien Workshop. He’s a media personality, an entrepreneur and a visionary who is changing the face and future of professional street skating competitions. He’s also just as affable as he appears on television, as XGames.com recently found out.

XGames.com: You are very busy these days, involved with all sorts of media and philanthropy and growing Street League into something that’s destined for the Olympics. How are you juggling it all, and where do you see your focus shifting in the near and long term?
Dyrdek: As I’ve evolved, I’m capable of doing a lot of things at once, but really, as an entrepreneur and business person, it’s more about adding the right structure to be able to handle scaling all those things as opposed to being at the forefront of doing a lot of them. That’s the evolution that I’m on right now.

Safe Spot Skate Spot, the Rob Dyrdek Foundation, Street League Skateboarding Foundation. What’s the difference between them, and what’s your goal with them all?
The goal for Street League is to grow skateboarding worldwide, and building certified Street League plazas and Safe Spot Skate Spots under the Street League banner makes more sense than just the Rob Dyrdek Foundation, and that’s why we’ve transitioned to [the SLS Foundation]. It’s important that the league take over that initiative. For me it’s better, especially when we do partnerships, for there to always be a philanthropy aspect to ensure that we continue to lay the foundation for the sustainability of skateboarding.

So, ideally, people are seeing the Street League spots, associating them with the league, then putting those things together and watching the show?
It’s not that simple. It’s not as much about driving viewership as just being the right mission to continue not only grow, but to create a sustainable world for skateboarding. In order for it to thrive and grow and be around forever, it needs safe and legal places to do it. The league itself has means of doing that through education and providing equipment, to ultimately having events and contests all over the world that lead to a single championship and a qualification system that could eventually lead to the Olympics.

What does it mean for Street League to officially endorse the International Skateboarding Federation for the IOC?
I think it’s a really big deal. It’s the reality that it’s the first step in organizing and having a clear path to getting to the Olympics. It’s incredibly complex, and having the right partners and the right people in place to ensure it’s done the right way is really important. We’ve learned a lot from them, as well, and it’s important to create that global qualification system so we can create a true championship.

I realize it’s still early for this, but how does Street League intend to cultivate a breadth of international male and female talent for Olympic representation?
I wouldn’t say we have it thought out to that degree in any way, shape or form. It’s way too early for that. It’s first beginning to lay the groundwork for what a qualification system look like. How do we do a unified world championship that’s recognized? Once we establish that, the second tier will be [establishing] a proper, true qualification in order to be recognized the right way from country to country to the ISF to the IOC. We’re not near any of that. It’s still the early stages of putting forth the effort to put a plan together, but by no means do we have any of the groundwork laid yet.

Sounds like it’s an exciting time to be involved.
They just did the Youth Games in China and we sent a couple pros. That was really the first ambassador work to lay it out, but it’s a long road ahead. There are still so many things that need to be sorted out, and for us it’s about playing a part, having a voice and making sure it’s done in the most authentic way it can be, because in the end we know our industry as a whole will see a lot of benefits if skateboarding can be put on that platform.


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